Exceeding Lowered Epectations, part II: An Adjunct To Greg’s Blog

Exceeding Lowered Epectations, part II: An Adjunct To Greg’s Blog

Last week a friend returned from a board meeting and announced that they were anticipating their event to be down 50% this year.  Talk about a self fulfilling prophecy!  If you are anticipating lower returns, TELL NO ONE!  It is one of those secrets that need to be whispered into a well at midnight.

As soon as they hear that you are planning on less, everyone from the lot donors to the lot buyers to the participants in the fund-a-need, will react accordingly.  This will create a downward trend that is hard to stop. On hearing that you anticipate 50% less revenue all the bidders will arrive planning to buy the same quality lots as last year for a big discount.  Unfortunately, in anticipation of lower bids, donors will have offered lesser lots.  Suddenly a planned 50% decrease becomes a 66% decrease.

If asked about your expectations you need a response.  A possible suggestion: While acknowledging the shape of the economy, we have very loyal supporters and so we hope the auction will be in the same range, give or take, as the last few years.

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